Our magazine aims to inspire a desire for all things Bavarian. It appeals to those interested in culture, culinary topics and tourism; who enjoy travelling to or in Bavaria; those who want to experience both the country and its people. Bavaria - for many the name signifies Neuschwanstein, leather trousers, beer and FC Bayern. Everyone across the world is familiar with these aspects. Naturally we will report on them. However, we do not want to just fulfill stereotypes but also to take a look behind the scenes. And: often the best is just waiting to be discovered. We will also report on the less well-known sides of Bavaria.